As a Business owner for almost 30 years, you find that you wear way too many hats most of the time. The “juggling” act can become very interesting as your business grows. And you find yourself at different points in your journey needing help in different areas of your business.
The great thing about today’s technology is that we have the opportunity to not only hire team members that can work for us at our place of business, but we can also hire team members that can work remotely!
As my business has grown again over the past couple of years, I have found it necessary to increase the team physically here at the studio as well as finding a special person to handle my Social Media.
With that being said, I was blessed with the opportunity to hire my daughter this past year. She was leaving her current job and living in Nashville (me in California), and it felt like the right time to hire her. I’m a firm believer in things happening for a reason and this has been life changing for both of us!
Ashley came onboard as my Virtual Assistant and Social Media Manager, still working from Nashville. Things quickly changed for her and she decided to create her own Social Media and Marketing company, Wanderlust Marketing + Social Media, so I ended up hiring her company.
As I started delegating more and more of the managing of all my social media platforms to Ashley’s company, it freed up time for me to be more involved, once again, in the creativity of my business. She now handles Facebook, Instagram, Pinterest, email, etc.
We have created channels that allow me to see everything she is working on and what’s scheduled so that I’m still involved in the topics and content being provided to my following/tribe.
Finding someone that can handle all of this is a blessing. Finding someone that is very dependable and understands your industry is also a key to creating a good match. I don’t think Ashley ever knew growing up with a creative mother would lead her down her own entrepreneur path, but her creative upbringing has made her a true asset to the creative industry and helping other creatives with their social media and marketing.
As a creative business person (and I’m a total control freak) we have to let go of things that keep us from doing the stuff that will make us money and let us be creative. Every business needs to have a social media presence and it can be a time-consuming task. The best thing I have done for my business these past few years is hiring more team members to keep my business growing and providing the best products, teaching, and content for our customers.
If you are on the fence, feeling totally overwhelmed with all the hats you are wearing, it’s time to investigate hiring. It can be someone next door or in another state, but help is just around the corner with today’s technology.
Make sure that as your business grows that you bring on the best team members you can and your business will continue to grow. For those of you thinking you can’t afford a VA, believe me, you can’t afford not to hire one.
If you are interested in growing your business or turning your side hustle into a business, make sure to check out my coaching group. We cover every aspect of a business, from social media to brick and mortar, and how to help you manage and grow that business.